Roadmap
How we'd start, how we'd work togetherRoadmap
怎么开始，怎么合作
Understand how this market actually works first, then decide how to invest. Corporate publishing is new territory both of us need to validate.先搞懂这个市场怎么运作，再决定怎么投入。Corporate 出版对我们双方都是需要先验证清楚的新领域。
"Understand how this market works first, then decide how to invest.
We won't scale spend on an unvalidated assumption." "先搞懂这个市场怎么运作，再决定怎么投入。
绝不在没验证的假设上冲量。"
Unlike other industries we've worked in, corporate publishing is completely new territory for Overbooked — just as it is for Ace Premier in this form. We need to spend real time understanding how buyers actually make this decision before we responsibly design the specific playbook.跟我们过往合作的其他行业不同，Corporate 出版对 Overbooked 是全新赛道——跟 Ace Premier 一样，我们也需要先花时间理解这个市场的真实获客路径，才能负责任地设计具体打法。
The rough timeframe大概的时间框架
This is a discussion-stage framework — exact dates get locked once we sign. If we can finalize terms this month, we can move fast:以下是讨论用的草案框架——具体日期签约时再一起敲定。如果这个月能把条款定下来，我们可以马上动起来：
| Phase | What内容 | Relative timing相对时长 |
|---|---|---|
| Phase 0 — Research & FoundationPhase 0 — 研究与基础 | Finish corporate-segment competitor research (done) + gather Ace Premier's existing case studies/portfolio + understand the corporate procurement/budget cycle + validate the lead-channel assumptions + start content production完成 Corporate 赛道竞品研究（已完成）+ 收集 Ace Premier 现有 case study/portfolio + 理解 Corporate 采购/预算周期 + 验证获客渠道假设 + 开始 content production | This month, right after signing本月，签约后即刻开始 |
| Phase 1 — InfrastructurePhase 1 — Infrastructure | Ad channel setup + appointment flow + dashboard, running in parallel with content prep广告渠道搭建 + Appointment flow + Dashboard，跟 content 准备并行进行 | This month, alongside Phase 0本月，跟 Phase 0 同步进行 |
| Phase 2 — Launch / Soft LaunchPhase 2 — 正式启动 / Soft Launch | Launch, test creative/angles, find what worksLaunch，测试 creative / 角度，找到有效方向 | Next month下个月 |
| Phase 3 — ScalePhase 3 — Scale | Scale what's working, hand qualified appointments to the Award BD team把跑得动的方向放量，把合格预约交给 Award BD team | After launch validates, within the ~6-month initial term启动验证后，仍在初期 ~6 个月 term 之内 |
This is the fast path, contingent on getting terms finalized this month — content prep and infrastructure build can run in parallel, so we don't lose time waiting on each other.这是最快的路径，前提是这个月能把条款定案——content 准备和渠道搭建可以并行，不用互相等。
What Phase 1 coversPhase 1 会做的事
The specifics — especially channel choice — will adjust based on what Phase 0 validates. Below is our initial direction based on what we know today.具体打法（尤其广告渠道选择）会根据 Phase 0 的验证结果调整，以下是基于目前信息的初步方向。
Content
- Material built around what corporate buyers actually evaluate: portfolio presentation, case studies, process clarity围绕 Corporate 买家实际评估的东西做素材：portfolio 呈现、case study、流程清晰度
- Taking cues from Walk Production — the one competitor with the most complete presentation in this space (itemised quotation, discovery-call flow, case-study showcase)参考本赛道内容做得最完整的 Walk Production 的呈现方式（itemised quotation / discovery call flow / 案例展示）
Campaign
Channel mix confirmed after Phase 0渠道待 Phase 0 验证
- Structured Meta campaigns replacing the current ~RM2k/month ad-hoc boost posts结构化 Meta campaign，替代现有 ~RM2k/月 的零散 boost post
- We'll validate channel mix together with you in Phase 0 before committing budget我们会在 Phase 0 跟你一起验证渠道组合，再决定预算投入
Appointment Flow + DashboardAppointment Flow + Dashboard
- Appointment flow built (WhatsApp-first)预约流程搭建（WhatsApp 为主）
- Dashboard live — your Award BD team sees appointment progress anytimeDashboard 上线，Award BD team 随时看到预约进度
Next · the market evidence下一部分 · 看行业实证数据
Industry & Competitive Landscape行业和竞争对手研究
The corporate publishing-design landscape in Malaysia + where Ace Premier's positioning opportunity sitsCorporate 出版设计赛道竞品版图 + Ace Premier 的定位空间