01 · Collab TermsCollab Terms

Deal Structure & Terms合作分工 + 分成 Terms

Two options — you choose. The numbers below are our starting proposal from our discussion, marked pending until you confirm them for the formal Term Sheet.两个 Option，选一个。下方数字是我们讨论时提出的初步方案，标注 pending，待你确认后写进正式 Term Sheet。

Section 1

Division of Labor合作分工

One side handles each half — the two halves never overlap. Overbooked gets the customer to your door, Ace Premier turns them into a signed, delivered client.一人负责一半 — 两个环节完全不重叠。Overbooked 负责把客户送到门前，Ace Premier 负责把客户变成签约 + 交付。

Overbooked handlesOverbooked 负责

Marketing, end to endMarketing 全套

Content ProductionContent Production — material built around what corporate buyers actually evaluate (portfolio, case studies, process clarity)围绕 Corporate 客户实际评估重点做素材（portfolio 呈现 / case study / 流程清晰度）
Media BuyingMedia Buying — structured ad campaigns (channel mix to be confirmed together once we understand the buying path)结构化广告投放（渠道待验证获客路径后共同确认）
Lead Qualification to AppointmentLead Qualification 到 Appointment — we filter, then hand a booked appointment to your Award BD team筛选后把预约好的对接机会交给 Award BD team
Dashboard / TrackingDashboard / Tracking — spend, leads, and stage fully visible throughoutSpend / Lead / 阶段全程可见

Ace Premier handlesAce Premier 负责

Sales + DeliverySales + Delivery

Sales / ClosingSales / Closing — your Award BD team's existing cold-approach + closing skills extend directly into corporate publishingAward BD team 现有的 cold-approach + closing 能力直接延伸到 corporate publishing
DeliveryDelivery — production, project management, delivery of the finished work出版制作 / 项目管理 / 交付
BD Team CoordinationBD Team Coordination — you manage your own team; we just supply lead insight内部管理团队，Overbooked 只提供 lead insight

Handshake Point交接点（Handshake Point） — every appointment goes into a shared dashboard both sides can see anytime. Once your Award BD team closes a sale, it's logged in the dashboard and commission is settled monthly.每个预约都进 Dashboard，双方随时可看。Award BD team 完成签约后 log 进 Dashboard，按月结算 commission。

Section 1.5 · How This Has Worked ElsewhereHow This Has Worked Elsewhere

We've run this division of labor in other industries这套分工模式，我们在其他行业跑过

The split above — we do content + ads + appointment setting through to appointment stage, the partner does sales + delivery — isn't a new invention. It's the standard model our existing partners run today, across industries like aesthetics, women's health, and home services.上面这个分工——我们做 content + ads + appointment setting 到预约阶段，partner 做 sales + delivery——不是新发明，是我们现有 partner 已经在跑的标准模式，涵盖医美、女性健康、家居服务等多个行业。

Content + targeting first内容 + 广告先打好基础

The first few months are about getting content and targeting right — get this step solid and appointment volume and lead quality hold steady after.前几个月的重点是把 content 和 targeting 调对——这一步做扎实，后面的预约量和 lead 质量才稳得住。

Appointment volume typically climbs within a few months预约量通常在几个月内看到提升

Once content and targeting are dialed in, our experience in other industries is that appointment volume and lead quality noticeably improve within the first few months of launch — the exact pace depends on the industry and market. Corporate publishing is new territory for both of us, so we're not putting a number on it yet — we'll know more once Phase 0 gives us real data.一旦 content + targeting 调好，我们在其他行业的经验是：预约量 / lead 质量会在开跑后的头几个月内明显往上走——具体幅度跟行业/市场状况有关，Corporate 出版是我们双方都还在验证的新赛道，所以这次不先给具体数字，等 Phase 0 跑出真实数据再说。

Happy to share reference examples from other industries separately — we're not naming specific partners here out of respect for their confidentiality.有兴趣看具体案例的话，其他行业的 reference 可以另外跟你分享（这里不放具体 partner 名字，尊重现有合作方的保密惯例）。

Section 2

Two Options — Pick One两个 Option，选一个

Depends on cash-flow preference and risk appetite. The numbers below are a starting proposal, pending your confirmation for the formal Term Sheet.看现金流 preference + 风险偏好决定。以下数字为初步提议，待你确认后写进正式 Term Sheet。

Option A We fund the adsOB 出广告费

Overbooked carries the ad-spend risk — Ace Premier only pays deposit + commission.Overbooked 承担广告费风险，Ace Premier 只出 deposit + commission。

Ad spend广告费

Overbooked pays in full (adjusted dynamically by our framework)Overbooked 全额出（by framework 动态调整）

Deposit

RM 20,000🔒 REFUNDABLE
proposed — pending your confirmationproposed — pending your confirmation

Deposit timingDeposit 时点

⭐ Paid after content production is deliveredContent Production 完成后才付

Deposit refundDeposit 退还

Refunded in full at the end of the engagement, not offset against commission合作结束时全额退还，不 offset commission

Commission

Total sales that month × 该月成交 total sales × 20%

Settlement结算周期

Monthly — Month N sales → paid by 按月计 — Month N 成交 → Day 5 of Month N+1Month N+1 Day 5 前

Ad-spend risk广告费风险

100% on Overbooked — Ace Premier carries none100% by Overbooked — Ace Premier 不贴

Option B You fund the adsAce Premier 出广告费

Upside and downside shared. Overbooked has a direct incentive to spend precisely.共同承担 upside + downside。Overbooked 有 incentive 精准投放。

Ad budget广告费预算

Corporate monthly revenue × 10% as a reference baseline (e.g. RM100K → roughly RM10K)Corporate 月营业额 × 10%（参考基准，e.g. RM100K → 约 RM10K）

Ad payment广告费付款

Ace Premier pays directly (tops up its own ad account or reimburses Overbooked)Ace Premier 直接付（top-up 自家 ad account 或 reimburse Overbooked）

Deposit

RM 10,000🔒 REFUNDABLE
proposed — pending your confirmationproposed — pending your confirmation

Deposit timingDeposit 时点

⭐ Paid after content production is deliveredContent Production 完成后才付

Deposit refundDeposit 退还

Refunded in full at the end of the engagement, not offset against commission合作结束时全额退还，不 offset commission

Commission

Total sales that month × 月成交 total sales × 10%

Settlement结算周期

Monthly — Month N → paid by 按月计 — Month N → Day 5 of Month N+1Month N+1 Day 5 前

Overspend超支机制

Amount over budget baseline: 超出预算基准部分 50% deducted from commission50% 从 commission 扣

Underspend reward节省奖励

Amount under budget baseline: 低于预算基准部分 50% added to commission50% 加到 commission

Worked example举例计算 (illustrative — exact figures to align with you)（illustrative example — 具体数字待跟你对齐）

Say Corporate revenue for the month is RM120,000 → budget baseline = RM12,000.假设某月 Corporate 出版营收 RM120,000 → 预算基准 = RM12,000。

Actual spend RM14,000 (RM2,000 over) → commission = RM12,000 − RM1,000 = 实际花费 RM14,000（超支 RM2,000）→ commission = RM12,000 − RM1,000 = RM11,000
Actual spend RM9,000 (RM3,000 under) → commission = RM12,000 + RM1,500 = 实际花费 RM9,000（节省 RM3,000）→ commission = RM12,000 + RM1,500 = RM13,500

Both options target the same short-term goal: 两个 Option 都对准同一个短期目标：RM100–150k. The difference is who carries the ad-spend risk and how the commission is calculated.差别只在谁承担广告费风险，以及分成怎么算。

Section 3

Ad Spend Transparency GuaranteeAd Spend Transparency Guarantee

This applies if you go with Option B, where Ace Premier funds the ads directly. We understand — handing ad spend through your own account naturally raises the question: "where's my money going, and can I actually see it?" Here's how we've structured it:以下适用于选择 Option B（Ace Premier 自己出广告费）的情况。我们理解 — 广告费从自己的 account 出，难免有一层顾虑。担心的是："钱花去哪了，我看不看得到？" 我们的答复 + 结构：

(If you go with Option A instead, Overbooked funds the ads from our own account — there's no separate Ace Premier ad account to worry about; you'd still see lead volume and appointment progress on the dashboard.)（如果选 Option A，广告费由 Overbooked 出，用的是我们自己的 ad account，不涉及 Ace Premier 名下的 account；你一样能在 Dashboard 上看到 lead 量 + 预约进度。）

Dedicated Ad Account专属 Ad Account

A Meta Ad Account under Ace Premier's name — you keep admin ownership. All spend runs through this account, tied directly to Ace Premier billing.Ace Premier 名下 Meta Ad Account，你们保留 admin ownership。所有 spend 从这个 account 出账，直接 tied to Ace Premier billing。

Full Transparency AccessFull Transparency Access

Log in to Meta Ads Manager anytime — every ringgit spent, every ad's impressions/clicks/spend/results, in full view.随时 login Meta Ads Manager 看：每一分钱花在哪 / 每条广告 impressions / clicks / spend / results — 明明白白。

Live DashboardLive Dashboard 实时可见

A dashboard showing you, anytime: cumulative ad spend, lead count, and CRM tracking (where each appointment currently stands). No waiting for a report — live 24/7.我们提供一个 Dashboard 让你随时看到：当前 广告费 spending 累积 / Lead 数量 / CRM 追踪（每个预约现在到哪个阶段）。不需要等 report，实时数据 24/7 可见。

No Cross-Client CominglingNo Cross-Client Comingling

Internal Overbooked policy — every partner's budget is 100% isolated, never shared across clients. Locked by both policy and operational structure.Overbooked 内部 SOP — 每个 partner 的 budget 100% 隔离，不跨用。这是 policy + operational structure 双重锁定。

Bottom line:结论： you don't need to check in on spend daily — we handle the day-to-day optimization — but whenever you want to look, it's all there, clearly.你们不需要 daily 过问 spend，我们做我们的动态优化 — 但你们随时想看，随时看得清清楚楚。

Section 4

Trust

The agreement will be sent for official stamping.Agreement 会拿去 stamp。

Section 5 · Call to ActionCall to Action

What we need to figure out together next接下来要一起想清楚的事

Goal: after this conversation, we have a shared direction on the option + next steps.目标：这次对话后，我们对 Option + 下一步有一个共同方向。

3 things to decide / clarify together需要一起决定 / 澄清的 3 件事

Option A vs B — which model better fits Ace Premier's cash-flow preference and risk appetite哪个 model 更符合 Ace Premier 现金流 preference + 风险偏好
Lead channel understanding获客渠道理解 — how do Corporate clients typically find Ace Premier today? This directly shapes how we design the ad channel mix.Corporate 客户过去具体怎么找到 Ace Premier 的？这会直接决定广告投放渠道设计
Award BD Team capacityAward BD Team 产能 — how much spare bandwidth does the team have per week/month for corporate-publishing appointments每周/月有多少 spare bandwidth 可以接 corporate publishing 的预约

Signing Process — starts once decidedSigning Process — 决定后启动

Today

John decides on an option → informs JoelJohn 决定 Option → 告知 Joel

Day 1-3

Overbooked issues the formal Term SheetOverbooked 出正式 Term Sheet

Day 4-5

Both sides sign → sent for e-Stamping双方 sign → 送 LHDN e-Stamping

Day 6+

Phase 0 research & foundation begins启动 Phase 0 研究基础

Post-ProductionPost-Production

Ace Premier pays deposit → engagement officially activeAce Premier 支付 Deposit → 合作正式 active

Next · how we'd actually start下一部分 · 看具体怎么开始

→

Roadmap — How We'd StartRoadmap — 怎么开始

Foundation → Test → ScaleFix Foundation → Test → Scale