Ace Premier × Overbooked
Prepared for John Lim · Ace Premier呈交 John Lim · Ace Premier
2026-07-09 · Discussion draft · Prepared by Overbooked2026-07-09 · 讨论稿 · Prepared by Overbooked
We get customers to your door — content, ads, and appointment setting, end to end. You turn them into signed clients and deliver the work.
One side handles each half — the two halves never overlap. 我们负责把客户送到门前 — Content / Ads / Appointment Setting 全套。你们负责把客户变成签约 + 交付。
一人负责一半，两个环节完全不重叠。
About Ace Premier关于 Ace Premier
Publishing sits inside a bigger business — the Award BD team's main job is cold-approaching companies for industry-award nominations. Publishing is the side project they run with spare capacity.出版这块业务，坐落在一个更大的生意里 — Award BD team 的主业是替企业做行业奖项报名的 cold-approach，出版是他们用余力经营的项目。
Within publishing, Corporate clients (annual reports, internal reports, coffee-table books) are the cleaner buyer — they already have budget and know what they want. This proposal is focused exclusively on the Corporate segment — individual authors are explicitly out of scope (inconsistent budgets, no story, hard to qualify — not part of this engagement).在出版这个范畴里，Corporate 客户（年报、内部报告、coffee-table book）是更干净的买家 — 已经有预算，也清楚自己要什么。这份提案专注在 Corporate 这一个赛道，个人作者出书是明确排除在外的（预算不稳定、没有故事、难以筛选，不在这次合作范围内）。
"Publishing isn't really our core business, but I'm looking to develop this publishing service" — John, discovery call"Publishing 这个不是我们真正的那个 business 但是我现在是要 develop 这个 publishing 的 service" — John, discovery call
Who does what我们负责什么，你们负责什么
One side handles each half — the two halves never overlap. Full terms + deposit/commission numbers are in Part 01 below.一人负责一半 — 两个环节完全不重叠。完整条款 + Deposit / Commission 数字在下面 Part 01。
Marketing, end to endMarketing 全套
Content production, media buying, lead qualification through to appointment, dashboard/tracking — we get the customer to your door.Content Production、Media Buying、Lead Qualification 到 Appointment、Dashboard / Tracking — 把客户送到门前。
Sales + DeliverySales + Delivery
The Award BD team's existing cold-approach + closing skills extend directly into corporate publishing, plus production/delivery of the actual work.Award BD team 现有的 cold-approach + closing 能力延伸到 corporate publishing，加上出版制作 / 交付。
This proposal has 3 parts这份提案有 3 个部分
15 minutes to read through. You can jump back to this page anytime.花 15 分钟浏览。任何时候可以回到这一页。
Deal Structure & Terms合作分工 + 分成 Terms
Two options — you choose. Deposit, monthly commission, refund terms, ad-spend transparency, signing process.Two Options — 你们选。含 Deposit、月结 Commission、退还条款、Ad Spend 透明保障、Signing Process。
Roadmap — How We'd StartRoadmap — 怎么开始
Foundation → test → scale. Phase 0 research, then three parallel tracks — content, campaign, appointment.Fix Foundation → Test → Scale。Phase 0 研究基础 + Content / Campaign / Appointment 三条 track。
Industry & Competitive Landscape行业和竞争对手研究
A look at the corporate publishing-design landscape in Malaysia, how buyers actually choose a vendor, and where Ace Premier's positioning opportunity sits.Corporate 出版赛道的竞品版图、买家的真实决策方式，以及 Ace Premier 的定位空间。